Ammonium chloride, salmiak, is a chemical compound consisting of the ammonium ion (NH₄⁺) and the chloride ion (Cl⁻). This white, crystalline substance has a characteristic sharp taste and a distinctive smell well known to lovers of salty liquorice.
In Sweden, Finland, Denmark and the Netherlands, it's a standard ingredient in sweets. In the rest of the world, it's practically unknown.
The salmiak scale runs roughly from 1 (barely noticeable) to 5 (extreme). Haupt Lakrits offers products across the whole spectrum, from Söta Svenskjävlar! (a mild introduction) to Svenskjävlar! (the world's saltiest Swedish liquorice, for the devoted).
For anyone trying salmiak for the first time, it's the most surprising element of Swedish liquorice. Once the addiction takes hold, it's total.